The toy company, Mattel, is working with a select few malls nationwide to bring kids an extra-special, hands-on, opportunity to play and design toys.
Santa’s Toy Factory is the chance to design clothing for Barbie®, paint a Hot Wheels® car, or build a Thomas & Friends™ engine.
Together with GES and JMD & Associates, Zanim8tion was commissioned to program and deliver the interactives on ZaniPlayer Interactive Players. Along with the touchscreen input interactivity to help Santa with the toys, kids are invited to email themselves a complete image of their creative work.
